KENG

Selected Work

Selectedprojectsacrossdesign,code,andgrowth

This is the MVP showcase list. Each project can expand into a full case study with challenge, process, solution, and measurable impact.

2026

UI-UX

SaaS Growth Platform Redesign

Rebuilt onboarding and dashboard UX to improve trial-to-paid conversion for a B2B platform.

Figma - React - Product Analytics

2025

Web Dev

Corporate Website From Strategy to Launch

Designed and developed a multilingual website with a scalable CMS-ready structure.

Next.js - TypeScript - Tailwind

2025

Branding

Fintech Brand Identity System

Created a clean, technical brand language with a flexible logo and digital-first guidelines.

Brand Strategy - Visual Identity

2024

Marketing

B2B Demand Generation Campaign

Built the funnel, creative, and tracking framework to stabilize qualified lead flow.

SEO - Paid Media - Landing Pages

2024

UI-UX

HealthTech Patient Portal Experience

Redesigned patient onboarding and dashboard journeys to reduce support tickets and improve completion rates.

Figma - Design QA - UX Writing

2023

Marketing

SaaS SEO Content System and Landing Framework

Built a scalable SEO and landing-page framework to support predictable inbound pipeline growth.

SEO - Content Strategy - Web Analytics

2026

UI-UX

PropTech Investor Dashboard

Redesigned a real estate investment platform's core dashboard to make complex portfolio data readable and actionable for non-technical investors.

Figma — React — Recharts — TypeScript

2025

Web Dev

Logistics Operations Web App

Built a mobile-first operations companion for a regional logistics company to replace WhatsApp-based coordination with a structured real-time workflow.

Next.js — TypeScript — MySQL — Tailwind — PWA

2025

Branding

EdTech Brand Identity & Design Language

Created a confident, modern identity for a corporate English learning platform pivoting from consumer to B2B enterprise sales.

Brand Strategy — Visual Identity — Motion Guidelines

2024

Marketing

LegalTech SaaS Marketing Funnel Build

Designed and built a full inbound funnel for a legal document automation SaaS — from homepage narrative to conversion-optimised trial signup.

Next.js — SEO — Conversion Architecture — Analytics

2023

UI-UX

HR Platform UX Overhaul

Redesigned the core experience of a legacy HR management platform serving SMEs across Southeast Asia to reduce churn from usability frustration.

Figma — UX Research — Design System — Handoff