EdTechBrandIdentity&DesignLanguage

Challenge

The platform's visual identity was designed for individual learners — playful, colourful, and informal — which undermined credibility during enterprise sales presentations to L&D and HR decision-makers.

Solution

Repositioned the visual language toward professional competence without losing warmth. New identity balances enterprise trust with a human learning experience, appropriate for both product UI and boardroom pitches.

Process

1. +Stakeholder interviews with sales and product teams to map brand perception gaps.
2. +Competitive audit of 12 corporate learning platforms — identify differentiation space.
3. +Develop three visual directions and present to full leadership team for alignment.
4. +Refine selected direction into full brand system with application guidelines.
5. +Deliver production-ready assets: logo files, Figma component library, motion keyframes, usage guide.

Result

A repositioned identity that gave the sales team confidence in enterprise rooms and reduced per-asset production time through a well-structured template system.