UI-UX - 2023

HR Platform UX Overhaul

Redesigned the core experience of a legacy HR management platform serving SMEs across Southeast Asia to reduce churn from usability frustration.

Legacy HR platform transformation / From compliance tool to daily work companion

Overview / Client

HR SaaS Platform

Overview / Role

Lead UX Designer

Overview / Year

2023

Overview / Stack

Figma — UX Research — Design System — Handoff

Overview / Duration

14 weeks

Overview / Category

UI-UX

Challenge

The platform had accumulated years of feature debt without a coherent design layer. HR admins and employees both struggled with inconsistent navigation, overloaded screens, and no design system, resulting in high churn from usability frustration.

Solution

Conducted a full UX audit and stakeholder research cycle, then rebuilt the experience layer in phases — starting with the highest-friction workflows. Delivered a component library that aligned the web and mobile teams for the first time.

Gallery

Key visuals and system snapshots

Employee self-service redesign

Simplified leave requests, payslip access, and profile management — reducing reliance on HR admin for routine tasks.

HR admin command centre

Redesigned manager dashboard with attendance overview, approval queues, and contract expiry alerts on one screen.

Core design system tokens

Unified spacing, colour, and component library shared between React web and React Native mobile teams.

Monthly churn

−19%

Among SME accounts under 50 seats.

Admin task time

−32%

For common HR workflows per sprint benchmark.

NPS score

+27 pts

Six months post-redesign rollout.

Process & Design

+Conduct 18 user interviews across HR admin, employee, and manager roles across three countries.
+Run competitive usability benchmark against two market leaders.
+Prioritise redesign queue by churn-impact and development feasibility.
+Design and iterate core flows in Figma with weekly review checkpoints with product and engineering.
+Build and document design system with contribution guidelines for the internal team.

Result & Impact

Transformed a compliance-focused legacy tool into a usable daily work companion — reducing churn, improving NPS, and giving the internal product team a shared design foundation to build on.

“After years of complaints about our UX, we finally have a product that HR managers are proud to show their employees.”
VP of Product - Product and Engineering, HR SaaS Platform

Next project: SaaS Growth Platform Redesign