Blog

Notes on design, code, and B2B product execution

Blog skeleton for v1. Categories and article detail pages are in place so content can be published progressively after UI polish.

All Design Process Tech Tutorials Case Studies Industry Insights Personal

Design Process / 6 min read

From Brief to Launch in 14 Days

A practical breakdown of how I compress strategy, design, and development into a two-week sprint for B2B landing pages.

Tech Tutorials / 7 min read

Next.js Section Architecture for Portfolio Sites

How to structure App Router sections and data files so your portfolio scales from MVP to multilingual content without rewrites.

Industry Insights / 5 min read

What I Am Seeing in B2B Web in 2026

Five shifts in B2B websites: sharper positioning, calmer motion, proof-heavy storytelling, and leaner conversion flows.

Industry Insights / 7 min read

Why Most B2B Homepages Fail in the First 8 Seconds

The majority of B2B websites lose their best prospects in under 8 seconds — not because of design, but because of message structure. Here is what is actually happening.

Design Process / 8 min read

Building a Micro Design System Alone: What Actually Works

Running a design system solo is different from running one with a team. After building three for independent clients, here is the setup that survives contact with real production.

Tech Tutorials / 9 min read

Framer Motion Without the Jank: Patterns I Actually Use in Production

Framer Motion is easy to get wrong at scale. After building motion-heavy Next.js sites, these are the patterns that keep animations smooth and bundle sizes sane.

Case Studies / 6 min read

The Anatomy of a B2B Case Study Page That Actually Converts

Most case study pages read like project reports. The ones that convert new business are structured around a different logic entirely — the buyer's due diligence process.

Personal / 5 min read

Running a Solo Studio Between Vietnam and Bangkok

Three years of working independently across time zones, currencies, and cultures. What changed, what stayed hard, and what I would tell someone starting out.