Challenge
Users dropped before activation because onboarding was long and product value was unclear in the first session.
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UI-UX - 2026
SaaS Growth Platform Redesign
Rebuilt onboarding and dashboard UX to improve trial-to-paid conversion for a B2B platform.
Onboarding to activation journey / Clarity-first product experience
Overview / Client
B2B SaaS Startup
Overview / Role
Product Designer + Frontend Consultant
Overview / Year
2026
Overview / Stack
Figma - React - Product Analytics
Overview / Duration
8 weeks
Overview / Category
UI-UX
Solution
Redesigned onboarding flows with progressive disclosure, clearer task framing, and contextual product education.
Gallery
Key visuals and system snapshots
Activation dashboard redesign
A simplified first-session dashboard that highlights immediate next actions.
Onboarding flow map
Progressive disclosure flow reducing friction during setup and team invite steps.
In-app education pattern
Contextual product tips integrated directly in high-drop-off areas.
Trial-to-paid
+18%
After onboarding redesign release.
Activation time
-27%
Average time to first key action.
Early churn
-14%
Within first 30 days cohort.
Process & Design
- +Audit funnel metrics and session recordings.
- +Map onboarding friction points and content gaps.
- +Design new onboarding steps and in-app guidance UI.
- +Prototype and validate flows with lightweight user tests.
- +Support frontend handoff and activation event tracking.
Result & Impact
Improved trial-to-paid conversion and reduced early churn by clarifying product value during first-use moments.
“Ken translated vague product feedback into a clear activation experience we could ship in one cycle.”