Challenge
Inbound traffic was inconsistent and conversion paths were unclear, causing low-quality leads and weak content ROI.
Loading experience...
Marketing - 2023
SaaS SEO Content System and Landing Framework
Built a scalable SEO and landing-page framework to support predictable inbound pipeline growth.
SEO and landing-page growth engine / Predictable inbound with stronger intent fit
Overview / Client
Vertical SaaS Team
Overview / Role
Growth Strategist
Overview / Year
2023
Overview / Stack
SEO - Content Strategy - Web Analytics
Overview / Duration
12 weeks
Overview / Category
Marketing
Solution
Defined a focused keyword map, redesigned landing structures, and aligned content production with sales intent.
Gallery
Key visuals and system snapshots
Keyword and intent architecture
Search cluster map aligned to commercial goals and product use cases.
Landing template system
Modular structure supporting rapid page creation with conversion consistency.
Performance decision dashboard
Content and campaign metrics connected to lead quality outcomes.
Organic conversions
+34%
Within first two content cycles.
Lead quality score
+26%
Improved sales-accepted lead ratio.
Publishing velocity
2.3x
Using modular landing framework.
Process & Design
- +Audit existing pages and identify search-intent gaps.
- +Build topic clusters and internal linking rules.
- +Design conversion-focused landing templates for each cluster.
- +Set up tracking for content-assisted lead quality.
- +Review performance bi-weekly and iterate based on intent-level data.
Result & Impact
Established a repeatable content engine that improved lead quality and gave the team a clearer growth cadence.
“We finally have a growth system that connects content production to real pipeline outcomes.”