Challenge
Lead acquisition was unstable, and campaign execution lacked a clear funnel strategy tied to business goals.
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Marketing - 2024
B2B Demand Generation Campaign
Built the funnel, creative, and tracking framework to stabilize qualified lead flow.
Demand generation funnel system / From acquisition to qualified lead flow
Overview / Client
B2B Consulting Practice
Overview / Role
Marketing Strategist + Designer
Overview / Year
2024
Overview / Stack
SEO - Paid Media - Landing Pages
Overview / Duration
10 weeks
Overview / Category
Marketing
Solution
Designed a demand engine combining SEO content, paid acquisition, and conversion-focused landing pages with clear tracking.
Gallery
Key visuals and system snapshots
Offer and campaign architecture
Segmented messaging framework aligned with high-intent buyer stages.
Landing page ecosystem
Conversion-focused pages built for channel-specific traffic sources.
Reporting and iteration loop
Weekly performance layer connecting campaign actions to pipeline quality.
Qualified leads
+29%
Quarter-over-quarter after funnel rollout.
Cost per lead
-21%
With better targeting and page relevance.
Attribution clarity
+100%
From fragmented to unified reporting.
Process & Design
- +Audit acquisition channels and funnel drop-offs.
- +Build offer architecture and campaign messaging.
- +Design and launch dedicated landing pages.
- +Set up measurement for CAC, CPL, and qualified leads.
- +Iterate creatives and targeting based on weekly review.
Result & Impact
Established a repeatable growth loop with clearer attribution and steadier lead flow for sales follow-up.
“The biggest win was not only more leads, but a clearer system we can continue running internally.”