Blog

Notes on design, code, and B2B product execution

Blog skeleton for v1. Categories and article detail pages are in place so content can be published progressively after UI polish.

All Design Process Tech Tutorials Case Studies Industry Insights Personal

Industry Insights / 5 min read

What I Am Seeing in B2B Web in 2026

Five shifts in B2B websites: sharper positioning, calmer motion, proof-heavy storytelling, and leaner conversion flows.

Industry Insights / 7 min read

Why Most B2B Homepages Fail in the First 8 Seconds

The majority of B2B websites lose their best prospects in under 8 seconds — not because of design, but because of message structure. Here is what is actually happening.