B2BDemandGenerationCampaign

Challenge

Lead acquisition was unstable, and campaign execution lacked a clear funnel strategy tied to business goals.

Solution

Designed a demand engine combining SEO content, paid acquisition, and conversion-focused landing pages with clear tracking.

Process

1. +Audit acquisition channels and funnel drop-offs.
2. +Build offer architecture and campaign messaging.
3. +Design and launch dedicated landing pages.
4. +Set up measurement for CAC, CPL, and qualified leads.
5. +Iterate creatives and targeting based on weekly review.

Result

Established a repeatable growth loop with clearer attribution and steadier lead flow for sales follow-up.